Bologna, Italy
On March 22nd, 2023, the presentation of the book Essentials of Modern Marketing by Philip Kotler, Gabriele Carboni, and others takes place at Confindustria in Bologna.
We are proud to have been selected as an example of a case study in the book, as a historic Italian company that is capable of designing its future in an innovative way, while preserving the values of its founder with coherence and continuity.
From a small family-run shop to a large public company, and eventually to a merger with the multinational Marmon, Angelo Po has been able to enhance its past while looking to the future with character, community, courage, creativity, excellence, and responsibility - these are the values of the company that have been born and consolidated over a century of history.
The book will be used in some Italian universities to educate students not only through fundamental theoretical aspects of marketing but also by telling real cases of talented companies.
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